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致力于电商供应链管理与运营决策领域研究，聚焦品牌与渠道竞争格局，运用博弈论，系统构建了涵盖供应链合同设计、服务投资决策、区块链技术应用及信息披露的理论框架，提出了双重竞争情境下价格与服务水平等决策、商店品牌的引入模式及供应链上下游企业间的合同签订顺序；从供应链金融视角，探讨了预付款机制对碳减排与生产优化的价值；将区块链技术特征参数化，研究了电商平台的区块链技术实施策略及信息披露策略。

[1] 天津市教委科研计划项目 (社科一般): 基于数字技术应用的零售平台品牌策略优化研究, 2024SK094, 主持, 2025-2027, 在研

1. Zhaofang Mao, Yuqing Han*, Zhengbo Liang. Mode of store-brand introduction and contracting sequence under manufacturer encroachment. International Journal of Production Economics, 2022, 253, 108604. https://doi.org/10.1016/j.ijpe.2022.108604 [ABS 3/ SCI-1区Top/ 高质量]

2. Juanjuan Qin, Yuqing Han, Guangming Wei, Liangjie Xia*. The value of advance payment financing to carbon emission reduction and production in a supply chain with game theory analysis. International Journal of Production Research, 2020, 58(1): 200-219. [ABS 3/ SCI-1区/ 高质量]

3. Zhaofang Mao, Yuqing Han*. Interaction between service investment and store-brand introduction in a dual-channel supply chain. Journal of Management Science and Engineering, 2024, 9(3): 293-307. [中科院二区/ 高水平]